The strongest lines of communication in Kraków’s technology and business services sector run outward. Each centre reports to a head office abroad and serves customers around the world, in English.
This has built a sector of more than 120,000 people in one city. On the national count of business services centres alone, Kraków has 110,000 jobs: 22% of Poland’s business services workforce. One consequence is that the success has gone largely unregarded at home. That is changing.
The City’s authorities are on LinkedIn promoting their fact-finding visits to service centres. The Polish Investment and Trade Agency (PAIH) has now published its investment case for Kraków, in Polish, because its audience is Polish.
Much of the PAIH report comes from ASPIRE members: Knight Frank Poland on the office market, ARCHE Consulting on talent and pay, and case studies from IAG GBS and Hitachi Energy on why complex global work is done here.
The same thinking shaped ASPIRE 2026. The conference ran in Polish and English with simultaneous translation, and mayors from along southern Poland’s A4 corridor were invited to the World Stage.
The case for this sector has always been made to investors and head offices. What the sector becomes in the age of intelligent machines will be worked out here, by the companies, the City and the universities that built it.
Read the PAIH report (in Polish) ↗
Sources
- ASPIRE on LinkedIn, 10 August 2026
- ASPIRE One Pager 2026 (sector size)
