About ASPIRE

Act Local, Win Global

Kraków’s association of technology and business services companies, in a sector employing more than 120,000 people. What you need to know, plainly.

Intelligence & news

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ASPIRE 2 Grow
New
The Five Cities or One Region panel on the World Stage at ASPIRE 2026

The first conference takeaway shaping our 2027 programme: South Poland’s cities gain more by building scale together.

ASPIRE
2026-10-15
Photo (featured image, two-tone)
Read on aspire.org.pl ↗
ASPIRE 2 Grow
New
Andrew Hallam · Kraków Calling

Kraków and the Detroit warning: what the city builds while its centres stay.

Kraków Calling
2026-10-13
None
https://krakowcalling.substack.com/p/a-tale-of-two-cities
Read on Substack ↗
ASPIRE 4 Skills
New
05.11
Labour law update

The Labour Code amendment on mobbing, discrimination and equal treatment comes into force on 5 November.

aspire.org.pl
2026-10-01
Big figure
https://www.aspire.org.pl/labour-law-update/two-deadlines-one-implementation-how-to-prepare-for-new-anti-mobbing-and-discrimination-provisions/
Read on aspire.org.pl ↗
ASPIRE 2 Grow
New
Europe’s Business Hub

A long feature on HSBC, Aptiv, Airbus and Kraków Space City, with the City’s view and ours.

ASPIRE
2026-09-09
Stacked words
Read on aspire.org.pl ↗
ASPIRE 2 Lead
New
Andrew Hallam · Kraków Calling

Why human identity is becoming a business question.

Kraków Calling
2026-09-09
None
https://krakowcalling.substack.com/p/this-week-venice-in-two-weeks-krakow
Read on Substack ↗
ASPIRE 2 Grow
New
400/600

A redundancy notice is a legal obligation, not a forecast, and it describes only one side of the equation.

ASPIRE
2026-09-04
Big figure
Read on aspire.org.pl ↗
ASPIRE 2 Grow
New
22%

Kraków’s sector has always made its case abroad; PAIH’s new investment case for the city is written in Polish.

ASPIRE
2026-08-10
Big figure
Read on aspire.org.pl ↗
ASPIRE 2 Grow
New
Depth is Developed

Strip out the sector and Kraków loses over 100,000 jobs; what holds when AI tests the model?

ASPIRE
2026-08-07
Stacked words
Read on aspire.org.pl ↗
ASPIRE 4 Skills
New
KSB UEK

Przemek Roth, Chair of our Strategic Board, aims to connect KSB UEK with emerging talent pools in Africa.

ASPIRE
2026-07-15
Stacked words
Read on aspire.org.pl ↗
ASPIRE 4 Skills
New
130,000

ASPIRE members launched an anonymous student survey, championed by HedgeServ, in Polish and English.

ASPIRE
2026-05-21
Big figure
Read on aspire.org.pl ↗
ASPIRE Concierge
New
Investor Call

A US healthcare company found us through our data; it wants a management team for its global operations.

ASPIRE
2026-05-20
Stacked words
Read on aspire.org.pl ↗
ASPIRE 2 Lead
New
Cyber Work Group

Cyber experts from across the ASPIRE community begin a collective response, with Andriy Varusha of Nihon Cyber Defence as steward.

ASPIRE
2026-04-27
Stacked words
Read on aspire.org.pl ↗
ASPIRE 2 Grow
New
ASPIRE and City of Kraków representatives at the launch of the Kraków Business Council

The Chair of our Strategic Board serves on the Presidium, with six further ASPIRE representatives on the Council.

ASPIRE
2026-04-24
Photo (featured image, two-tone)
Read on aspire.org.pl ↗
ASPIRE 4 Skills
New
Paying Forward

ASPIRE signs with the City to strengthen cooperation between business and the City’s Education Department.

ASPIRE
2026-04-15
Stacked words
Read on aspire.org.pl ↗
End of column

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Reports & analysis

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ASPIRE 2 Grow
New
Reposi- Tioned
LocationPerspectives for ASPIRE

An outside-in benchmark of Kraków against its global GBS rivals: the city is being repositioned, not displaced.

ASPIRE × LocationPerspectives
2026-09-23
Stacked words
mailto:joinus@aspire.org.pl?subject=Report%20request%3A%20Krak%C3%B3w%20in%20the%20Evolving%20GBS%20Landscape
Members: ask for the report ↗
ASPIRE 4 Skills
New
Cover of The Hidden Cost of Talent Flow, a UTS Group report for ASPIRE
Talent Flow
UTS Group for ASPIRE · led by Agata Moś

Rethinking hiring as a core business capability in Kraków’s GBS market.

ASPIRE × UTS Group
2026-09-21
Photo (featured image, two-tone)
https://utsgroup.io/the-hidden-cost-of-talent-flow.html
Download from UTS Group ↗
ASPIRE 2 Grow
New
Cover of the Kraków IT Market Report 2026, by MOTIFE with ASPIRE
IT Market
MOTIFE × ASPIRE

About 65,000 IT specialists, and 78% of IT firms using AI in development: the MOTIFE–ASPIRE report on Kraków’s IT market.

MOTIFE × ASPIRE
2026-05-21
Photo (featured image, two-tone)
https://www.motife.com/insights/2026-krakow-it-market-report
Download from MOTIFE ↗
ASPIRE 2 Grow
New
+4.5%
48 companies · 34,397 roles

Weighted growth of 4.5% for 2026, with IT centres delivering nearly half of forecast growth.

ASPIRE
2026-04-16
Big figure
mailto:joinus@aspire.org.pl?subject=Report%20request%3A%20ASPIRE%20Headcount%20Tracker%202026
Members: ask for the report ↗
End of column

Member practice

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ASPIRE 2 Lead · Members’ conversation
New

A member centre is asking peers how they use AI to automate journal entries. Join the conversation.

Members’ request
2026-10-26
None
mailto:joinus@aspire.org.pl?subject=Join%20the%20conversation%3A%20AI%20in%20journal-entry%20automation
Join the conversation
ASPIRE 2 Grow
New
Ten Years

ABB’s Kraków hub turns ten; its Corporate Technology Centre has been in Kraków since 1997.

ASPIRE
2026-09-26
Stacked words
Read on aspire.org.pl ↗
All areas
New
ASPIRE Dragon Awards winners holding their trophies on stage

Chosen by delegate vote: the Poster Competition (Elevator Pitch) and the Film Competition (Best Place to Work).

ASPIRE
2026-09-24
Photo (featured image, two-tone)
Read on aspire.org.pl ↗
ASPIRE 2 Lead
New
£4.2M

Tesco’s Kraków team built a reusable AI factory: time-to-market cut by 70%, and £4.2m in F&F online sales.

ASPIRE
2026-09-23
Big figure
Read on aspire.org.pl ↗
ASPIRE 2 Lead
New
1,000H
Office Samurai with Amer Sports

Focus on the 10% of AI use cases that pay back: 70% less paperwork and 1,000 hours saved a month.

ASPIRE
2026-09-23
Big figure
Read on aspire.org.pl ↗
ASPIRE 4 Skills
New
Skills Pipe Line

In one week, Marcio Costa hosted school students and career advisors, and joined the Startup Poland Kraków launch.

ASPIRE
2026-04-30
Stacked words
Read on aspire.org.pl ↗
End of column

Events & initiatives

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ASPIRE 4 Skills
New
HR Forum · location to be confirmed

The HR Forum meets on the ASPIRE Skills Barometer: beyond headcount, to what centres deliver and need to deliver more.

20261124
13:30–16:30
ASPIRE
2026-10-27
None
mailto:joinus@aspire.org.pl?subject=HR%20Forum%2C%2024%20November%3A%20ASPIRE%20Skills%20Barometer
Register interest
All areas
New
XVII AGM · FOREST Hotel, Kraków

Members shape the future of technology and business services in Kraków.

20261210
11:00–16:30
ASPIRE
2026-10-21
None
https://www.aspire.org.pl/event/aspire-agm-2025/
Events Calendar ↗
ASPIRE 4 Skills
New
26th Floor

The biggest HR Lab yet met at Unity Tower on anti-mobbing rules, pay transparency and difficult cases.

ASPIRE × PCS
2026-10-14
Stacked words
Read on aspire.org.pl ↗
All areas
New
The opening plenary on the World Stage at Man vs Machine 2026, with a full audience

Two days, five stages, over 30 sessions, 500+ delegates; each session left one takeaway for the year ahead.

ASPIRE
2026-09-24
Photo (featured image, two-tone)
Read on aspire.org.pl ↗
ASPIRE 4 Skills
New
Kraków HR Lab participants, 9 April 2026

A growing HR community met with PCS to compare notes on pay transparency and high-risk HR situations.

ASPIRE × PCS
2026-04-09
Photo (featured image, two-tone)
Read on aspire.org.pl ↗
All areas
New
Beyond the Bubble, the ASPIRE Leaders Summit 2024: key visual
From the archive

The 2024 summit whose artwork set this site’s look.

ASPIRE
2024-10-24
Artwork (featured image, full colour)
https://www.aspire.org.pl/leaders-summit-2024/
Visit the summit page ↗
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